“Atlanta loves and has totally embraced technology,” says Rob Jones, owner of Marietta’s new high-tech fitness concept, The Exercise Coach, where Atlantans who only have 20 minutes to spare can easily squeeze in a one-on-one sweat session with a personal trainer. Thanks to the studio’s innovative equipment that uses personalized data to maximize the efficiency of each workout (think only eights reps per machine—no more, no less), traditional dumbbells and treadmills are a thing of the past. The best part: “While the average age of a boutique fitness member in the U.S. is 29 years old, 83% of The Exercise Coach’s clients are 45 or older,” explains Jones. So all fitness levels are welcome—plus it only takes twice a week to see results. Packages $179-$359, 1513 Johnson Ferry Road, Ste. 175
Photography by: the exercise coach
