The new and improved Louis Vuitton storefront at Lenox Square Mall channels the famed Maison with striking interiors and an expansive product range.

The interiors at Louis Vuitton showcase pops of color against organic accents. PHOTO BY BRAD DICKINSON/COURTESY OF LOUIS VUITTON

The beloved Maison always aims to herald its pillars of heritage, craft smanship and innovation. Louis Vuitton’s largest stand-alone store in the region at Lenox is getting a new look. Luxe materials and chic architectural design embody the coveted brand known for its unparalleled product quality. A new suite of métiers will offer men’s and women’s accessories, fragrances, jewelry, leather goods, ready-to-wear, shoes, travel and watches, all within the facade design of Epi glass, the first of its kind in the states. Recalling Louis Vuitton’s iconic Epi leather pattern, you will find carefully sculpted backlit glass blocks with stainless steel. A petal ceiling installation welcomes shoppers boasting 300 organically shaped colored petals from the mind of the celebrated Japanese artist Nami Sawada. Shop exclusively in the thoughtfully curated private VIC salons, delineated by sliding translucent glass, and Marcel Wanders mesh wood. Under the curved ceilings, soft and angular accents are complemented by terrazzo flooring. Find craft smanship in the ultimate bespoke luxury offering of an onsite artisan, ready to customize your hard-sided purchases and a hot stamping service. Creativity, elegance, and tradition all flow through each design decision making this an artistically infused shopping experience like no other. The new makeover maintains the timelessness of the brand’s founder, ensuring this is an authentic update to the design-world staple. 3393 Peachtree Road, Level 3, us.louisvuitton.com