Amid closures and uncertainty, the watch company increased philanthropic endeavors more than ever.
Well-known for its philanthropic streaks, Rolex has made waves in scientific and health endeavors: COVID-19 relief. From the start of the global pandemic, Rolex kept watch on the global pandemic, with company health at the forefront of mind as it temporarily closed factories to protect employees from potential exposure to the virus. The Crown’s generosity doesn’t stop there, as it has been supporting the American Red Cross to help mitigate the effects of the virus on global vulnerable populations. Locally, they are contributing to the World Health Organization's COVID-19 Solidarity Response Fund for research, PPE, patient care and global responses to the virus. In addition, has been supporting New York City essential services such as City Harvest –a food sourcing program– as well as Mount Sinai Hospital. Whether it's curating eye-catching chronometers or contributing to charity organizations, Rolex always remains a shining presence in the timepiece industry.