Meet a new, Atlanta-made canned cocktail.
Phreshly’s Bay Lemonade cocktail highlights refreshing citrus and strawberry flavors
Phreshly’s three founders.
It all started with a viral tweet in summer 2020. We were all stuck in our homes, trying to entertain ourselves the best way we knew how. Paul Owusu was no different. It was then, creating new cocktails in his home, that he got an idea. Bringing on co-founders Tai Applewhite and Ama Marfo, the three created Phreshly (phreshly.co), a full-strength, fancy cocktail that comes in a can. But this canned cocktail is not like the others; instead, it takes the classic cocktail and shakes it up a little, impressing even the most seasoned enthusiasts. “We do not come from traditional F&B backgrounds, but we are all passionate about creating experiences. My wife and I love hosting dinner parties, and it’s important to me that our canned cocktails also pair well with food, while also transporting people to different places,” says Owusu. “For example, we suggest pairing G’iddem with the spiced West African traditional dish of jollof, okra stew or cucumber salad with seared salmon.” And these flavor profiles were a labor of love, as Owusu tested over 125 tinctures to compose the final G’iddem cocktail recipe—not to mention the great mission behind the brand.
Phreshly is designed to be a complement to your favorite dishes
Phreshly’s first two flavor releases
Drink out of the can or pour into a glass
“As of right now, we work with minority owned farms across the U.S. to source our ingredients,” says Applewhite. “Moving forward, we are on a mission to amplify Black farmers and family-owned farms located in the Southeast region where Phreshly is based.” With the team’s extensive experience working in startups, it appears the sky is the limit. “Our team comes from a diverse background and vast skill set at companies like Twitter, Discover, Mailchimp, Yammer/Microsoft and Settle,” say Marfo. “Our hope is to expand the category we’re in, specifically showcasing that premium cocktails can feel new and exciting.”
Photography by: courtesy of Phreshly, founders photo by Albrica Tierra