Online Ad Specs

DIGITAL AD UNITS

IAB Standard – Please provide a click-through URL for all ads.

 Ad Unit Dimensions (72 dpi) Total File Size File Type Ad Format Materials Due

Large Leaderboard

970x90

40KB-200KB

GIF, JPG, PNG, HTML5*

IAB Standard

5 business days

Responsive Leaderboard

728x90468x60, and 320x50 (Please provide all 3 sizes)

40KB-200KB

GIF, JPG, PNG, HTML5*

IAB Standard

5 business days

Medium Rectangle

300x250

40KB-200KB

GIF, JPG, PNG, HTML5*

IAB Standard

5 business days

Half Page

300x600

40KB-200KB

GIF, JPG, PNG, HTML5*

IAB Standard

5 business days

Floating Popup Ad on Homepage Only

600x500

40KB-200KB

GIF, JPG, PNG, HTML5*

IAB Standard

10 business days

Ad Pushdown

970x90 expands down to 970x415

40KB-200KB

GIF, JPG, PNG, HTML5*

IAB Standard

10 business days

 

Please see the IAB Display Advertising Guidelines for detailed specifications. Ad sizes greater than 100KB to 200KB will be either resized or rejected. All ads are served through Google DoubleClick for Publishers. Most third party tags are also accepted and will be tested. Some HTML5 ads can be tested and served but not guaranteed, and are best provided as third-party creative ad tags served from Google DoubleClick Studio + Creative Solutions or other third-party provider.

 

The Responsive Leaderboard will resize responsively based on browser size. Please provide all three sizes for this ad unit: 728x90, 468x60, and 320x50. Large browser windows will display a 728x90, tablets will typically display a 468x60, and a mobile devices will display the 320x50 ad size.

 

The Floating Ad Popup will be created by HTML5. Please provide assets as GIF, JPG, or PNG in 600x500 ad size and a Youtube Video ID if desired. A demo page will be provided before the ad campaign begins.

 

The Ad Pushdown will be created in HTML5. Please provide a GIF, JPG, or PNG in both the 970x90 and 970x415 ad sizes. A sample test page will be provided before the ad campaign begins. The Ad Pushdown serves on the homepage ONLY with a maximum of 3 impressions per user, per day.

 

*HTML5 Ads – HTML5 ads are in beta and can be tested before serving. We accept HTML5 creative bundles (.zip file) created from Adobe Edge, Google Web Designer and Tumult Hype. Other HTML5 creative types could fail or create unexpected problems with the creative. We recommend to carefully inspect all creatives (Edge, Hype, GWD or otherwise) before submitting. Make sure that your creative .ZIP bundle doesn't contain unsupported assets (e.g. SVG, WebFonts, video files), as the unsupported assets will be discarded and the uploaded creative might have rendering issues. We also accept most third-party ad tags served from Google DoubleClick Studio + Creative Solutions or other third-party providers. See http://www.iab.com/guidelines/html5-for-digital-advertising-guidance-for-ad-designers-creative-technologists/ for additional designer guidelines. 

**Flash Ads – Flash ads are no longer supported or uploaded effective January 2, 2017. 

Placement Initial Load / File Size Total File Size (including Initial and Polite Load) Max # of Loops Max Animation Per Loop Materials Due

Medium Rectangle

40KB

100KB

3 loops

15 seconds

5 business days

Leaderboard

40KB

100KB

3 loops

15 seconds

5 business days

Half Page

40KB

100KB

3 loops

15 seconds

5 business days

 

In-Banner Video – Submit as a third-party tag streaming from your video provider with stop, pause, play and audio control buttons required (must be user initiated and polite download). These can also be created in HTML5 with provided Youtube or .mp4 video. Contact [email protected] for more information.

Placement Dimensions Full Size Max Bits Per Second Max Video Movie Length Materials Due

Medium Rectangle

300x250

1.2MB

550 kbps

30 seconds

10 business days

Leaderboard

728x90

1.2MB

550 kbps

30 seconds

10 business days

Half Page

300x600

1.2MB

550 kbps

30 seconds

10 business days

 

Video Video Size Length File Type File Size Materials Due

Video Pre-Roll – Plays once before most videos on site.

1920x1080 or 1280x720

15 seconds recommended to 30 seconds maximum.

.mp4

<30MB

5 business days

 

E-Newsletter Ads – Served by Modern Luxury only. No third party tags. No animation. Please provide headline, URL, and approx 50 words copy for Promo Edit.

Placement Dimensions Ad Format File Type Placement/ Position on page Materials Due

Top Leaderboard

728x90

IAB Standard

GIF, JPG

Above the fold

5 business days

Bottom Rail

728x90

IAB Standard

GIF, JPG

Below the fold

5 business days

Promo Edit

650x488 

IAB Standard

GIF, JPG

Below the fold

5 business days

 

Dedicated by E-Blast – Served by Modern Luxury only. No third party tags. No animation. Please also provide URL and subject line.

Placement Dimensions Ad Format File Type Placement/ Position on page Materials Due

"Spotlight" E-Blast

700xNo Height Restriction 

IAB Standard

GIF, JPG

Above the fold

5 business days