Lakefront Luxury Defined: The Mastermind Behind Reynolds Lake Oconee's Finest Estates

Lakefront Luxury Defined: The Mastermind Behind Reynolds Lake Oconee's Finest Estates


Feature, HBAT Profiles, real estate,

Lakefront Luxury Defined: The Mastermind Behind Reynolds Lake Oconee's Finest Estates

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Feature, HBAT Profiles, real estate,

Lakefront Luxury Defined: The Mastermind Behind Reynolds Lake Oconee's Finest Estates

Lakefront Luxury Defined: The Mastermind Behind Reynolds Lake Oconee's Finest Estates

Feature, HBAT Profiles, real estate,

Lakefront Luxury Defined: The Mastermind Behind Reynolds Lake Oconee's Finest Estates

Published By:   •   August 23, 2023

Lakefront Luxury Defined: The Mastermind Behind Reynolds Lake Oconee's Finest Estates

Published By:

August 23, 2023

Feature, HBAT Profiles, real estate,


Kevin Aycock, President of Southern Luxury Homes, combines his high attention to detail with best-in-class talent and products to be the largest homebuilder by volume in Reynolds Lake Oconee.

Kevin Aycock standing on the portico of his custom-designed home in Reynolds Lake Oconee.  Photographed by Galina Juliana
Kevin Aycock standing on the portico of his custom-designed home in Reynolds Lake Oconee. Photographed by Galina Juliana

When your work begins to appear in your personal life like a hobby, you know you’ve either picked the right industry to focus on, are never satisfied with the status quo, or both. Kevin Aycock, falls into the ‘both’ category. “Whenever I’m somewhere new, I’m looking at houses,” said Aycock. “We were recently on vacation in Switzerland, and I ran through a residential neighborhood just to check out the architecture and craftsmanship of the homes.”

Aycock specializes in using those inspiring elements he finds when traveling to design, source and build custom homes for clients in the luxurious lakefront club and resort community of Reynolds Lake Oconee and beyond. Aycock started Southern Luxury Homes after nearly two decades in the home-building industry. After graduating from the University of Georgia, he got his real estate license and spent the next several years flipping properties and finding mentors within the industry in Atlanta. During the tumultuous years after the market crashed in 2008, Aycock was part of the team that oversaw the selling of Reynolds Lake Oconee, and he fell in love with the area.

After splitting his time between projects in metro Atlanta and Lake Oconee for a few years, he found himself continually ‘trying to find ways to get back to the lake.’ He completed his first build in Reynolds in 2018, which he fully staffed and staged to use as a model, establishing the Southern Luxury Homes brand in its new home. Fast forward several years and more than 450 homes, Southern Luxury Homes builds more homes in Reynolds Lake Oconee than any other company. Aycock’s focus on innovation and the details – like the intricate craftsmanship of centuries-old homes and buildings in Europe – sets Southern Luxury Homes apart.

“It’s a constant evolution of how do I find better products, make better products, and how do I get more talented people to do the job,” said Aycock. “We’ve built an incredible team at Southern Luxury Homes focused on delivering a personalized, high-end experience for our clients, and our goal is always to exceed expectations.” 1011 Park Pl Blvd, Greensboro, southernluxury.com


Aycock in the “bonus” room of his home, off the kitchen. PHOTO BY GALINA JULIANA
Aycock in the “bonus” room of his home, off the kitchen. PHOTO BY GALINA JULIANA

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