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LAKE Opens Its Doors to Atlantans

By Caroline Perrott | September 9, 2020 | Style & Beauty

Celebrating an already loyal following here in Atlanta, LAKE has brought their pajamas to the city with a brand new Buckhead storefront.

LAKEPajamasATLLauraNegriPhotography033-0001.jpgCo-founders Cassandra Cannon and Anne Read Lattimore at the front of the Atlanta store.

Given that we are in our pajamas more than ever these days, why not make those pjs cute and comfortable? Now you can, and get them locally, at LAKE. This Savannah-based classic clothing company for sleep, lounge and play has excitedly opened their new Atlanta location in the heart of Buckhead at Paces Ferry Plaza. As their second storefront (the other in Charleston) the 2,474 square feet space will feature LAKE’s classic 100% Peruvian Pima cotton pajama sets and loungewear for men and children; day dresses that effortlessly transition from bedroom to errands; as well as local products from women lead business that aid in the bedtime routine (everything from sleep masks to candles to laundry detergent).

LAKEPajamasATLLauraNegriPhotography056-0001.jpgChic sitting area outside the changing room featuring aesthetically pleasely book shelves full of coffee table books.

The store features classic elements that honor LAKE’s aesthetic with interiors of stripes, rattan, plaster, tenting and a few urban touches that add a nod to Atlanta’s urban landscape. Another nod to Buckhead specifically comes in the form of art and design, with the store featuring the works of artist Sally King Benedict and Lee Kleinhelter of Pieces. Co-founders Cassandra Cannon and Anne Read Lattimore couldn’t be more excited about bringing their brand and lifestyle to the community. “Since we founded the company six years ago, LAKE has had a loyal Atlanta following,” says Cannon. “We wanted to celebrate our Atlanta fan base and give them a local destination where they can engage with and experience the brand first-hand. We are also offering Atlantans exclusive clothing before the items going on sale online.” After a long day, putting on a LAKE pajama set sounds like just what Atlantans need.

LAKEPajamasATLLauraNegriPhotography061.jpgThe changing room at LAKE's Atlanta store was inspired by a cabana with hand-painted stripes a scalloped details.



Photography by: Laura Negri Photography