You’ve seen it popping up everywhere in Atlanta—here’s how Biolyte came to be.
When Atlantan Dr. Luther C. Rollins III’s wife, Jeannine, was diagnosed with breast cancer almost 15 years ago, the family was distressed; the treatments were making her “sick, nauseated and tired,” says Rollins. “We tried sports drinks, children’s rehydration drinks, but nothing seemed to work—she kept having to get an IV beforehand.” His daughter Sarah had the idea for an IV-equivalent liquid supplement, and Rollins set to work to not only help his wife, but countless others who are in need of medical-grade hydration. “Biolyte (drinkbiolyte.com) is patterned after actual intravenous/IV replacement therapy, so it restores the proper homeostasis, or balance, between intra- and extracellular electrolytes for optimum functioning and performance,” he says. “Most sports drinks replace water, sugar and a small amount of electrolytes. … Biolyte contains 7 ½ times more electrolytes than the leading sports drinks and 1 ½ times more electrolytes than the leading children’s rehydration products, plus ingredients that address nausea and fatigue.” This Emory University School of Medicine graduate is particularly poised to help facilitate the recovery process as he did his residency in anesthesia, where he was involved in the “daily management of patients’ hyperalimentation, or IV replacement of fluid, electrolytes and nutritional supplementation depending on the patients’ specific needs,” in addition to blood. His focus is on supplying customers with “medical-grade products that are convenient and affordable,” meaning they’re suitable for everyone who needs to regain their health, whether it be a chemotherapy patient, someone getting over the flu or even just someone who overdid it one night. And no, you are not imagining it—the product really is everywhere, having experienced exponential growth recently, and can be found everywhere from your local Kroger or Publix to even Cherokee Country Club. It’s a family affair for Rollins, whose youngest daughter, Jesslyn, serves as the company’s CEO. “To be honest, in the beginning I was looking for cheap labor and she was willing to help!” jokes Rollins. “I’m extremely proud of what we have built together. … She started selling it out of the back of her car, but with her continued passion and leadership, we have grown the company to what it is today.”
Photography by: photo by milk & butter social