Skincare retail shop at Heyday Perimeter PHOTO BY CATMAX PHOTOGRAPHY

FACE TIME

It’s a new era of skincare for Atlantans: Buzzy, New York City-based beauty brand Heyday Skincare recently opened its first Georgia outpost. The company’s 13th studio nationwide, the sleek, 1,894-square-foot Heyday Perimeter offers fully customizable, 50-minute facial treatments with optional skin-enhancing add-ons like gua sha, LED light therapy, professional peels and microdermabrasion—all from licensed estheticians. They’ll also help you take charge of your at-home skincare regimen with personal product recommendations from brands ranging from Moon Juice to Alchimie Forever to Supergoop!, available both in-store and online. “Consumers are focused on self-care and wellness now more than ever before, and with that comes the need to help them break through the noise and choose what’s best for their individual needs,” says Patrick Ryan-Southern, CEO of L5 Skincare, Heyday’s franchising entity. A Midtown location will open this November, followed by Krog Street and Buckhead in 2023, all part of Heyday’s plan to open over 300 shops by 2026. heydayskincare.com