The Hermès storefront’s curated selection of men’s and women’s footwear

French design house Hermès is furthering its local legacy with an opulent new showroom—double the size of its former space. Located on the ground floor of Phipps Plaza’s new luxury wing, the 4,200-square-foot boutique is the brand’s sole Atlanta location and one of just 41 stores in the country.

Conceptualized by Parisian architecture agency RDAI, the relocated storefront’s design pays homage to the city’s art, music and film contributions with custom interiors. Its façade features a gradient of terracotta bricks arranged from dark brown to almond, inspired by Georgia’s red-hued canyons.

The boutique’s collection of home goods

As guests enter through the main entrance, they are greeted by a signature beige, blue and green ombre Faubourg floor mosaic and Grecques lighting fixtures illuminating the store’s silk and jewelry offerings.

The left side of the store houses an array of homeware, leather goods and equestrian collections. On the right, a warm crimson terrazzo perfume and beauty passageway leads to the shoe section, adorned with a circular rug that fades from green to natural clay. This area borders a women’s and men’s ready-to-wear division and an adjoining jewelry and watch salon with a vibrant carpet.

The showroom’s perfume and beauty passageway

RDAI instated an open, central pathway, concave displays and alcoves of ambient light to maintain an organic fluidity between the store’s 16 métiers or departments. The color palette consists of light beige with deep taupe, salmon pink, earthy red and clay hues, rounded out with textured details, including upholstered and coated walls.

The space is home to a handpicked selection of photographs from the Émile Hermès collection and the Hermès Collection of Contemporary Photographs, along with Italian artist Gianpaolo Pagni’s reinterpretation of a horse engraving, Hippomobile and Greek artist Elias Kafouros’ Chevaloscope, a handpainted arrangement of vintage neon signs shaped into a horse’s mane.

The location’s dedicated jewelry and watch salon

The store also houses a series of bold abstract paintings from the fashion house’s collaboration with French artist Lena Hilton. These paintings, which consist of paint-splattered gradients on large-scale canvases, are a nod to Atlanta’s vibrant community and culture.

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