Joining forces again this year, Porsche Cars North America (porsche.com) and Atlanta-based social impact startup Goodr (goodr.co) are working together to end hunger and food insecurity and reduce food waste during the pandemic.

THE FACTS

Georgia’s current food insecurity rate is 12.8%, and in Fulton County that jumps to 13.5%. Goodr is working to help the community save money, feed more and waste less through surplus food donation. “This is our second year to help families near our two homes in America—L.A. and Atlanta—who are continuing to be impacted by the effects of COVID-19. In total, we hosted four pop-up drive-thru distribution events on the sites of our two Experience Centers, donating enough groceries to feed 1,000 families,” says PCNA President and CEO Kjell Gruner.

THE MISSION

Goodr’s overall mission is to end world hunger. “Hunger is not an issue of scarcity, it is an issue of logistics,” says Jasmine Crowe, CEO and founder of Goodr. “We are taking this radically different approach to an age-old problem.” Gruner was proud to team up for a second year. Says Gruner, “I volunteered, along with many colleagues, to work side-by-side with Goodr at the drive thru site to hand over the groceries. The care, the drive and clear sense of purpose left a lasting impression.”

THE GOODS

“We source from all over the country, working with local and national grocers, directly with food distributors like Flowers Bakery and Kellogg ’s, and directly with farmers,” says Crowe. Goodr provides a different kind of experience for those facing hunger, allowing them to have a choice in regard to their health and diet. Goodr accommodates vegan, plant-based and gluten-free diets. They often offer Beyond Meat and Impossible Burgers; produce; shelf-stable items; almond, oat or dairy milk; and more.

THE PEOPLE

This particular Goodr x Porsche pop-up event and others like it are open for anyone in the surrounding community to attend; there are no restrictions, no proof of residence or income. “We serve a lot of senior citizens with our at-home delivery program, providing food for upward of 1,200 seniors a week in Atlanta alone,” says Crowe, “but we also have programs where we are serving schools, children and families. It is people from all walks of life really.”