THIS LOCAL ATLANTA BUSINESSMAN IS CREATING A GIVING-BACK MOVEMENT.

PHOTOGRAPHED BY PATRICK HEAGNEY

George Byrom is an Atlanta businessman and visionary who has always been more than just an entrepreneur. Shaped by his grandfather’s wisdom and encouraged by his family’s love, Byrom has built a career rooted in integrity.

In 2019, Byrom launched a uniquely positioned personal injury marketing firm, Crash to Cash (@crashtocashga), to shake up the industry. Crash to Cash plays a professional matchmaker for personal injury cases to ensure that each client is supported by the best professionals in every step of the litigation process.

From left: Crash to Cash supporters Mikayla Shapiro, Alexis Phillips, Jennifer Shampain, Corrie Moore, Paula Byrd and Kennedi Taylor with George Byrom PHOTOGRAPHED BY PATRICK HEAGNEY

Determined to make Crash to Cash more than just another legal firm, Byrom created a culture of giving back within the company. With over 1 million dollars placed back into the community, it is safe to say that generosity is more than a corporate buzzword. Through their donations, Crash to Cash has made significant strides in their beneficiary’s goals, showcasing Byrom’s love for philanthropy.

Beyond financial contributions, Crash to Cash has demonstrated a genuine culture of compassion. From providing essential supplies during the Jackson, Mississippi, water crisis to organizing heartwarming events like turkey and toy drives, the company has consistently shown its dedication to improving the lives of others. Byrom believes that what he has created is not just changing lives but sparking a corporate movement rooted in giving back. His generosity is not just about helping those in need but about inspiring others to do the same—creating a ripple effect of positive impact.

From left: Corrie Moore, George Byrom, Porsha Williams and Ariel Imomio PHOTOGRAPHED BY PATRICK HEAGNEY

As Crash to Cash grows, Byrom says that the dedication to giving back will always be at the heart of who they are and what they do.

Byrom’s passion for empowering others has led him to create Limited to Unlimited, a 501(c) dedicated to investing in STEM education. Recognizing the transformative power of technology, Byrom aims to equip underserved youth with the skills they need to thrive in the digital age.

Through programs focused on robotics, AI, and computer literacy, Limited to Unlimited allows students to explore their potential and develop a lifelong love of learning. By breaking down barriers and providing access to cutting-edge technology, the foundation is helping to bridge the digital divide between wealthy and underserved communities.

George Byrom wearing his custom Crash to Cash jacket. PHOTOGRAPHED BY PATRICK HEAGNEY

When asked what drew him to start Limited to Unlimited, Byrom shares, “In the Bible, Luke 6:38 reads ‘Give, and it will be given to you. Good measure, pressed down, shaken together, running over, will be put into your lap. For with the measure you use, it will be measured back to you.’ I was once limited by my surroundings, and I know what that is like. I want to give every kid the opportunity to succeed in education and life.”

In 2025, Byrom hopes to have served at least 1,000 students by leveraging his network alongside the Limited to Unlimited Foundation. Byrom’s work exemplifies perseverance, the importance of lifelong learning, and the positive impacts we can make in the world. His wish is that we never outgrow wanting to give back.