The founder of the Company is all about new market trends in her approach to beauty. “Every 5 years, or less, I have to be very intuitive and cognizant about new trends. Continuous innovation is key to maintaining relevance,” says Lidia.
Lidia, you have been in business now for over 17 years, you have a reputation for a very innovative approach to beauty, not just through cutting age technologies, but also Meditation and Lifestyle Balance Coaching, as well as Reiki Treatments. What trends do you see emerging as an immediate consequence of COVID19, as well as longer term, in the aesthetics industry?
I have definitely noticed a shift from self-consciousness to self-awareness, even before COVID19. People started to be more curious about inner work, and not just outer, through practices like meditation and mindfulness. The quarantine time has definitely expedited this natural progression. It is becoming obvious that happiness and inner peace are very connected to beauty. The Skin-Deep approach for beauty is a matter of the past. The skin tells me so much about a person. Hormonal and diet issues, even some general health issues, and even how happy they are!! The skin is our largest organ. An interface for all our other organs. A new vision of beauty, a more wholistic approach is the new trend! Also, COVID19 has triggered a renewed and modern approach to sanitation in our industry.
Aside from amazing customer service, and your signature customization of treatments offered to each client, aside from the laser technology and best products you offer for skin rejuvenation, I find that your Inner Beauty approach, your wellness coaching and the Reiki Treatments you offer is what really sets your business apart from most Medspas. Can you explain exactly how Reiki assists in beautification ?
Reiki treatments are a form of alternative medicine through which people can achieve inner peace. They can reconnect their inner beauty with their outer beauty. This reconnection helps people to stop feeling self-conscious, or worrying about the aging process, and it facilitates a deeper mind-body-soul connection. Self-love becomes more important, and they start redefining the beauty/beautification concept as a consequence of this process. My philosophy is that we are beautiful only if we feel beautiful!
Photography by: Skin IQ Medspa