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The Roof is on Fire

Lauren Finney | November 20, 2018 | Food & Drink

For Slater Hospitality Services, the dream comes full circle with its crown jewel at The Roof at Ponce City Market. Here’s how the biz made its plans to turn the old tower into a hospitality haven.

Find this swanky bar setup on the 12th floor of Ponce City Market’s new RFD Social.

You know their names from Skyline Park, Nine Mile Station and The Roof at Ponce City Market, but Mandy and Kelvin Slater of Slater Hospitality Services knew one final piece was always missing high in the sky above Atlanta: the tower. “It was the last piece of the roof that was left undeveloped,” says Mandy. “Keeping the integrity and playing into the history was critical. The history of the radio show Dinner Bell RFD [that used to broadcast from the tower] was so unique and rich that we decided to build the entire concept around that.”

The first floor of the tower, dubbed The Parlour (that’s the 10th floor), is open to The Roof amusement-seekers and offers a cocktail den aimed at complementing the other rooftop activities. From there, the 11th floor—the Roebuck Room, named after Ponce City Market’s former life as the Sears, Roebuck and Company distribution center for the Southeast—holds an event space. But the real reason to come to the tower is the elusive 12th floor.

“The 12th floor is like nothing else in the building,” Mandy continues. “While everything else feels vintage, this is the complete opposite: swanky, luxe, modern. The inspiration was to do something you won’t see in the market downstairs—and maybe nowhere else in the city.”

“Access for the 12th floor is membership-based,” notes Mandy. “Anyone who wants exclusivity would love to be up there, whether it’s for a date, or with clients or friends. It’s the highest point in the building and overlooks the entire roof with a breathtaking view of the city. Membership is by invitation only; potential members must be referred by existing members.” Adds Kelvin, “Creating a space where our members feel comfortable being themselves was key. So our no phone/no photo policy will be strictly enforced.”

Strict rules, yes, but the Slaters have high-profile members already—and they’re pretty tight-lipped about who, per their policy. Notes Kelvin, “Members will also experience curated events such as intimate chef’s table dinners.” As for the drink program, Beverage Director Randy Hayden says, “we’ve carefully curated the program—exclusive, rare and hard-to-find choices like Pappy Van Winkle 23-year-old bourbon.” Sounds like a great place to kick back and have a glass of 2005 vintage Veuve Clicquot rosé—if you can find yourself a member to nominate you. Invitation only first-year memberships from $5,000


Photography by: Dustin Grau