Orangetheory Fitness’ largest franchisee and national 2017 franchisee of the year winner Jamie Weeks discusses health; wellness; and his newest venture, MOTION Stretch Studio.
You’ve accomplished so much with Orangetheory Fitness. How did it all start?
In 2013, Orangetheory Fitness opened in East Cobb, where I lived and I took a class on a Tuesday. By Friday, I had bought three licenses for Atlanta. I just really felt like they had gotten the energy from Flywheel that I loved, plus the sense of community from CrossFit. We’ll be the first franchisee to have 100 studios under our ownership in the next 12 months.
That’s a lot!
When I think of accomplishments, though, I think more about people on my team and what they’ve accomplished: We took on a private equity partner last year, and 21 people made partner. I think six or seven of them were then able to buy their first house. To me, that’s a much bigger accomplishment.
So you’ve got the workout part on lock, but something was missing?
I wanted a place where I could go and get stretched; massages weren’t doing it, and I was too intimidated to do yoga. So two of my friends and I came up with our own concept. We had experts build our model and program, and now we have seven MOTION Stretch Studios open. We’ll have 30 open by March 1 of next year in California, Georgia, Massachusetts, Washington and Colorado. We’re already open in Austin, Texas; and Boston.
What’s the concept behind MOTION Stretch Studio?
We stretch for five minutes at the end of an Orangetheory class, but it’s just not enough. We’re inspired by science and the potential of the human body. Our experience has shown us that effective treatment of the eight body areas that hold the most tension inspires personal transformation. Using a tailored lifestyle questionnaire, we pinpoint which areas need immediate attention and our coaches lead you through interactive stretching.
Photography by: Jay Boatwright