A Story of Hair at First Sight: Behind the Brand of Rachel Indira LLC

Rachel Dinkins Rachel Dinkins | November 2, 2020 | People Style & Beauty Sponsored Post


I founded Rachel Indira in March of 2020. I had researched for many years before starting it in 2020. However, it was during the Covid-19 pandemic that I decided this would be the perfect time to focus on my true passion to help me prosper through the rough economic times and to provide a product that is desperately needed by women and men alike. I knew that the new normal of people quarantining at home meant they were not going to their salons. Therefore, we became our own hair stylists but still wanted our hair to feel and look healthy. This led me to put our products in full speed during these unprecedented times.


Rachel Dinkins, CEO & Founder.

I have always had a passion for entrepreneurship. Having majored in Fashion Marketing and Management, I had a passion for the beauty & fashion industry. This led me to research the hair care industry, a $87 billion industry. Growing up I dealt with eczema and having an extremely dry flaky scalp. My hair texture was thick and coarse. Most products couldn’t really control the frizz, dryness and flakiness all in one simple hair care system. So I decided to research and find the right ingredients to formulate one hair care system that not only worked well with color treated hair, but was also organic and vegan friendly. During the Covid-19 pandemic I decided it was time to fully invest into starting this company and the rest is history.


RACHEL INDIRA LLC sets itself apart from other hair care brands. As the CEO & Founder, I have spent many years searching for the perfect hair care line that gives hair a unique strength, glow and shine. Not only are we delivering results of healthy hair but we incorporate high quality ingredients that are free from Sulfates, Parabens, PEGs, Dyes, and Mineral Oils. We are vegan-friendly and animal cruelty-free. People would always compliment my hair throughout my natural hair journey and wanted to know what my secret was. Now, I am happy to finally share that secret!

What do you have to lose?




Photography: Brittney Mullins

Creative Director: Tanisha Johnson

Hair: Oliver Adams

MUA: Taraya Johnson

Photography by: Brittney Mullins