Bonneau Ansley III did not join the family business, per se, but he certainly dove headlong into the family industry.
Bonneau Ansley III at one of his favorite haunts, Le Bilboquet, a stone’s throw away from his brand-new office at The Shops Buckhead Atlanta
His surname is synonymous with Atlanta real estate—great-uncle Edwin built Ansley Park in the early 20th century—and the 42-year-old proudly carries on the legacy. His 2-½-year old Ansley Atlanta Real Estate is one of the city’s top sellers of luxury homes. “Real estate is part of my DNA,” he says, “and sales is in my blood.”
Having grown his agency from zero to 125 agents in less than three years, Ansley could get away with spending his afternoons on the golf course. But those tee times have to wait; he still sets aside most afternoons to show houses. “I personally sell over $150 million a year locally,” he says, “and that’s because I love it. I don’t know what I’d do if I didn’t.”
His larger mission, though, is building a best-in-class real estate firm—one that, he says, approaches the business in a different way. He tutors and mentors his pool of handpicked agents. “We try to push them out of their comfort zone so they can achieve better results,” Ansley says. “It’s not about putting signs up in yards and waiting for the phone to ring. We provide our agents with extensive toolkits and help them map out a plan to get from A to B, which results in large sales increases.”
Ansley Atlanta specializes in high-end homes, and its owner insists on providing next-level white-glove service, so he supports his troops with the sales skills and advanced technologies. “With other brokerages around town, it’s about ‘how many desks can I fill up?’” Ansley explains. “I’m anti-that. I started the business to have a better platform for high-producing agents—setting them up to be wildly successful.”
Photography by: Patrick Heagney