100GROUP (100group.com) has changed the relationship between the merchant and credit card processor, making it more than just a transaction—it’s a luxury experience that goes beyond the sale.
Richard Scalesse, chief revenue officer, and Jeff Brodsly, president and CEO of 100GROUP, photographed at Jojo’s Beloved Cocktail Lounge
Ever think about how your money flows when you accept your credit card? The digital, intangible money that floats around in the atmosphere until it hits your bank? Well, 100GROUP’s founders, Atlantan Richard Scalesse and California local Jeff Brodsly, certainly did. Almost 15 years ago, the two were starting out at the ground level of B2B sales in an industry that, typically, had a bad reputation. It was through their own “feet-to-street” learning and real-life experiences that the two were able to realize the disconnect between a merchant and their credit card processor. “Credit card processing is a necessary evil, yet it was wild to me that people who literally ‘make your money move’ had little to no relationship with the merchants they sign up” says Brodsly.
100GROUP does credit card processing on another level, providing amazing point-of-sales tech and merchant technology. You can call a U.S. number and talk to someone who cares about you and your business.
“Merchants could tell you all about their UPS driver: their name, their children’s names, their dog’s name, yet they cringe when talking about credit card processing, the person who ensures money moves to their account” So, Scalesse and Brodsly’s mission became to create a credit card processing company that wasn’t just about a transaction, but about relationship-building and care. This is what sparked 100GROUP—the only elite credit card processing and concierge service in the industry.
Working with tens of thousands of companies all across the country, including hundreds in the Atlanta area, 100GROUP had found a niche, but still felt there was more to be done. “If you look at the credit card processing timeline, companies went from calling a 1-800 number and being transferred off shore with no personal account representative to finally having a U.S.-based support rep with halfway decent customer service,” says Brodsly. “But there was still an experience missing in providing luxury and VIP support, and for getting personal with the client and doing business with people who feel good about doing business with you.” Scalesse continues, “As an owner, in addition to our first class support team, I give out my personal cell number to merchants no matter how big or small the business is. Having strong connectivity with our clients is a cornerstone in our engagement.” This is the concierge level that 100GROUP has finally tapped and provides for their merchants today. “The people that enjoy luxury and the people that sell luxury will appreciate the luxury experience that we can provide that others can’t. Those are our clients,” says Brodsly. “Not to say we are going to be more expensive than our competitor, but I don’t want to compete on price, I want to compete on value.”
During the pandemic, 100GROUP worked with their clients to adapt to new ways of doing business and making sure their clients had the best technology to adjust to the times. “This is the 100GROUP difference, working with their clients’ business to make them as successful as possible. Not to mention the advanced tech that 100GROUP utilizes to take client marketing research and data to the next level. “Using state-of-the-art technology and our team of seasoned professionals with decades of experience, all with companies with Fortune 500 leadership, we are able to offer a wide scope of key aspects in sales and marketing, operations and support, technology, finance, M&A and more,” says Scalesse. “Everything I do in life I want to give 100%, and I want to get 100% out of it,” says Brodsly. “This is what we aim to do, and provide our clients, 100% of the time.”
Photography by: Patrick Heagney